REI KAWAKUBO :BREAKING THE TRADITIONAL LOUIS VUITTON MONOGRAM

BAG

This year Louis Vuitton launches celebrating Monogram Project. Breaking the traditional Louis Vuitton Monogram was the premise of this one work by Japanese fashion designer Rei Kawakubo —which was to find something that would be new, some kind of new value.

“Although there are various ways of breaking to create something new, this time I tried to play it straight: I simply made some holes in the fabric of the bag. I generally like small bags.I feel that Louis Vuitton is the house that most beautifully and skilfully transforms what is tradition into what is now.Yet I always approach all of my work in a way that is exactly the same: I look to create something new.”

“When designing the bag for this project, I was looking for some new design, something that hadn’t been done before, something within the limits of possibility.”

Upon seeing Japan’s first Louis Vuitton store in 1978, Rei Kawakubo discovered the allure of French craftsmanship and art de vivre. Today, the creator of Comme des Garçons applies her radical, refined aesthetic to a House icon, revisiting the Sac Plat with boldly conceived asymmetrical cutouts and raw-edged details to produce this provocative “Bag with Holes.” Sleek and capacious, the bag is a natural for travel in durable Monogram canvas. The practical insert pouch keeps belongings secure.( Louis Vitton)

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