Prabal Gurung Romances the Masses though Target

Prabal Gurung has done yet another amazing collaboration but this time his collection represents his love for the people.

s the dark and dreary winter descends upon us, Prabal Gurung shows us the light and love at the end of the tunnel through his newest collaboration with American store Target.  Said to be the collaboration he has dreamed of since his school days, Gurung has finally gotten his wish.  Gurung’s dream with Target comes alive with a love inspired collection, devoting his love for everyone.  In an attempt to interpret his work for a mass produced product, Gurung hopes to appeal to a greater audience in his affordable luxury line.  As a mix of colossal crimson flowers and colors adorn the 80 piece capsule collection, the bouquet of colors does not stop at clothing but also decorate bags, shoes and jewelry.  A very romantic collection indeed, Gurung expresses his feelings saying, “If people can feel even a little bit of the love that I felt while I was designing this, I would consider it a job well done.

Gurung’s collaboration with Target marks his place on the list of the many celebrated designers who have worked with Target in the past including, Missoni, Jason Wu, and Proenza Schouller.  Vogue calling Gurung’s descend as, [quote align=”center” color=”#b64736″]“a rite of passage for new, young designers.” [/quote]Not just a smart business move for upcoming designers but it also offers designers a challenge to create their products at an affordable price giving designers worldwide name recognition.  You can explore samples of Gurung’s newest collaboration on with a sample of his pieces available on December 1st, but for such a romantic themed collection, is it really a surprise the full ensemble will be available on February 10, 2013, just in time for Valentines day?

By CheRima Manayan

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